Hockey Program Development

As a facility owner, you want to maximize the ice sold in your arena. But you also want consistent revenue that can build on itself year-over- year. We have an expertise in developing hockey players and taking them from ‘learn-to-skate’ through college. Our philosophy is very different than many club programs. While winning is important, winning in our programs takes a back seat to player and program development. We want every kid in our programs to be looking to improve their level of hockey every year through hard work and good coaching. The dedication to all of our players also happens to make very good business sense for rink owners, as it is more inclusive, and can support a wider range of players, and has them coming back each year. Some programs underperform because they limit their reach to elite level players, under serving the more profitable learning skater, the while others do not have the contacts or programs to attain players and teams at the higher levels which attracts families to your programs.

Our consultants have methods that have attracted thousands of kids to the sport, and developed them into lifetime players. We have great connections at Tier 1, Juniors, Colleges and the NHL to help bring the highest quality instruction to your programs. Better hockey results in more activity at your arena, higher revenue, and better outcomes for kids.

• Do you maximize the value of the learn-to-skate, hockey initiation, and in-house league programs at your rink? We can show you how proper management of these programs can lead to tremendous revenue growth as a foundation for the area’s hockey programs.
• Do you attract new children to the sport who may be involved in similar sports like roller hockey or lacrosse? We have proven techniques to get these players some would deem “too old” for ice hockey and turn them into some of your greatest clients.
• Do you have the relationships to attract the highest quality instructional camps to your rink? From NHL Hall of Fame players, to the specialists that teach skating to the pros we have the relationships to fill your seasonal downtime with first class instruction.
• Are you running high profit tournaments at your venue? Are the tournaments well run and well attended? Have you maximized the value of the add-on sales that tournaments afford? Do you attract top quality teams? We have the relationships to bring quality tournaments to your venue.
• What is the non-hockey revenue of your hockey players and their families? Birthday parties, School Camp Skates, Open hockey, Father-Son, local school participation, restaurant sales, pro shop revenue, advertising, naming rights etc.. We can help you maximize the value of your greatest asset, your existing clients, and build that revenue by increasing the client base.

Our help can take a number of forms to fit your needs:

Program Management – IceWorld consulting can take full control to direct the Hockey programs at your facility. We will hire the staff, work with the existing clubs at your facility and maximize the value of hockey at your rink.

Program Assessment - We will evaluate your hockey profitability, understand your hockey market and make recommendations for you to make impactful, significant improvements to your programs.

Contact Facilitation – By opening doors through our contacts we can help to bring higher caliber coaching, instruction, and a path for players beyond your rink, a critical element in attracting serious players.